Recent studies on event marketing have shown that 50% of companies allocate 20% of their total marketing budget to events organization. Meanwhile, over 41% of marketers turning to events over other digital marketing channels. Event hosting and management is, by statistics, one of the most promising marketing trends to these days. As a result, there is
As previously mentioned, you can eliminate all printing costs for your event by uploading your content and material onto your app. Not only is it more accessible, guests are also far less likely to forget to bring their phone than their event program sheet.
Have you ever been tasked to organise a business meeting or a town hall event? Surely, the formal nature of both events can be overwhelming because of its silent demands for perfection. But then again, perfection is boring. With events that require comprehensive and intellectual discussions, dynamism and customisation is a must. Adding a vibrant
If you are an event manager or have worked with events, you’d know that this is absolutely true: it’s unbelievably stressful. Whether you’re the manager, coordinator, or a staff member, you deserve an applause. After all, the job of an events coordinator is the 5th most stressful job in the world. If you’re not any of the above, but are
Introduction Personalisation and event technology are two present-day components used to improve existing customer experience strategies. Event apps alone spur heightened audience participation and convenience along with seamless event execution. When its existing features are modified with personalisation in mind, it positively influences attendee experience. In return, attendees can participate in more exciting ways. Examples of features geared towards