The Company: Business Next (TW)

THE SUCCESS STORIES

How BNext used Micepad to Increase Audience Engagement 

The Company: Business Next

Founded in 1999, Business Next(BN) is the longest-running media organisation in Greater China, with a focus on the world’s tech and finance. Employing some of Taiwan’s finest contemporary writers, editors, creative marketing professionals and media producers, BN follows where Taiwan’s “beat” goes - to places of creativity, innovation and entrepreneurialism.

INDUSTRY

Media

EVENT LOCATION

Taiwan

EMPLOYEE COUNT

51-200

ATTENDEES

300+

Business Next & Micepad

Being at the forefront of technology is one of BN’s core values. That’s why when the words “event tech” started trending, BN was one of the first organisations to pick it up. From as early as 2015, BN has been using Micepad’s Web platform for many of their events. Since then, our relationship has only grown.

Earlier this year, BN Senior Community Planning Manager, Isaac Young engaged Micepad for the prestigious 2019 AAMA台北搖籃計劃暨Meet創業小聚年會 (AAMA Taipei Cradle Project). With 500+ attendees, this yearly event invites internationally successful entrepreneurs, venture capital representatives, and other field experts to share advice and experience.

This was a particularly exciting event, as Micepad has just updated itself to the brand new v.8 model, with new features, tracking and data analytics. Upgrades had been done to the interactive features as well, in particular the polling, Q&A and word cloud functions.

Isaac Yong

Senior Manager

Micepad has outdone itself yet again. We had asked for more data reporting and a better word cloud projector and they really did make it happen.

The Result

The event was yet another success for Business Next and Micepad, with BN being especially impressed with the new data tracking and word cloud functions.

“Micepad has outdone itself yet again. We had [previously] asked for more data reporting and a better word cloud projector and they really did make it happen.”


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