If you’re a brand owner who’s not new to using events to market your services, you’ve probably encountered or heard about event apps a few times. Lately, event apps have been creating a buzz in the event industry. Articles online discuss event apps in bold letters, trying to gauge the interest of entrepreneurs, marketers, advocates and even facilitators.
Before we break down the features that make event apps an essential tool for today’s industries, let us first clearly define what an event app really is, for whom it is made, and why people should consider maximizing it to its full potential.
An event app is a platform specifically designed to elevate how different events are planned, organized and implemented. Although event apps vary depending on the features that each offers, it always comes down to creating a quicker and modern alternative to the fundamental parts that make up an event. These fundamental parts may refer to planning the sequence of activities and choosing a venue, selecting the sponsors and speakers and estimating the expected number of attendees, as well as coordinating the materials and strategies to be used.
Quite frankly, the services offered by event apps are universal. Meaning, whether you are a business owner or a marketer, you can use event apps regardless of the industry where you belong. Even if you do not own a business, but your objective is to impart an idea, an experience, or shed light on a pressing issue that affects people either on a local or global scale, event apps can be your trusted friend that’ll help you get your message across to your target audience.
It is important to choose an event app based on what your brand and your event’s key requirements are To ensure your event app platform game is on the right track, below is brief checklist of the must-have features that every event app should have:
Multi-functionality — You can tell that an event app is good if it can pack a lot of punches. In other words, it can accomplish several tasks for your event, making it a one-stop event management tool
Event newsfeed and website creation — When brand owners want their events to standout, it really helps if attendees can learn about the event either through a social channel or a website. Accessibility is key in disseminating information and building up excitement for your event.
Chatbots — Expect that your guests will have a certain set of questions about your event, and answering these queries are very crucial. Creating a dedicated chatbot that can entertain attendee inquiries in real-time boosts audience convenience and engagement, resulting to higher rates of invited guests actually showing up on the day of the event. Chatbots are also useful during the event. It helps save on manpower, while providing guidance to event guests even through their mobile devices.
Smart networking and live chat — Live chat allows your guests to interact and share about their experience in your event with fellow attendees. Smart networking makes it easier for attendees to zone in on individuals or groups they would want to mingle with either based on shared interests or professional backgrounds.
Sponsor and guest speaker showcase — Save yourself the hassle of having to announce each of your guest speaker’s long portfolio to your audience. A reliable event app should provide you the option of creating customized and informative profiles about your honored guests. These profiles can be browsed by your attendees, and each profile details who your speakers are, what their professional backgrounds are and what knowledge they want to impart during your event.
Q&As, surveys live polls and games — These features instantly make your event more interactive, unique and appealing. Knowledge-sharing becomes more organized and your audience become more enticed to voice out ideas and opinions.
Data gathering and analysis — If you want to understand your target audience better, data gathering and analysis help you achieve that by allowing you to discover what they have to say about your services? Target audiences highly appreciate it when they know that their opinions are valued and most of the time, they are very vocal about their feedback.
There is always a quicker, better, more feasible alternative to how certain things can be achieved. Like several other applications, event technologies present different industries with a multitude of opportunities and advantages. These advantages help leverage the event’s main subject with a brand’s existing strategies and the audience demographic that it wishes to reach.
So what are the benefits that can be gained by employing the aid of an event app?
1. Value for Time and Money
The hassle of organizing events come not just with the blood, sweat, and tears of those who work hard to arrange it. It also comes with all the printing costs and resources put into bringing an event to life. With event apps, you can allocate the budget for your event more accordingly and plan each segment in a manner that you are able to capture more key objectives at a more ideal time frame.
You also reduce costs on printing, use less paper, and contribute to saving Mother Earth. When organizing your event, you can maximize the resources and manpower that you currently and make it function at the maximum level of its capability.
2. Modern and customizable tool
Event apps are extremely valuable because it can be programmed and fine-tuned to tailor-fit a variety of gatherings and conventions. Some events are appealing to attendees simply because everything about it- from the invitations and the way the event details are disseminated, to the venue, program and materials used are all so well-coordinated and customized to represent the brand accurately. An event app helps translate all the details of your event plan into a cohesive program that’s uniquely your brand. For instance, you can make your event information accessible through a channel that is most suitable and sensible for the kind of device being used by your attendees. There are apps that allow you to add polls, questions, create speaker and participant profiles, or quizzes that entice audience to participate more.
3. Elaborates event program
As was mentioned, event apps offer mobile features that cater to present-day audience demands. It is capable of adapting to big and small event objectives, thereby helping brands and advocates communicate their messages clearly and more effectively. As a result, events become more than just a venue where people meet. Key event segments can be made automated to enable a more seamless shift from one agenda to another. It becomes a well-rounded agenda that people flock to for new information and a worthwhile experience.
4. Drives higher audience engagement
Today’s customers are highly attached to their mobile devices that smartphones and tablets have practically become like a physical extension and representation of their selves. As such, if your event still has any of the three scenarios listed below, don’t be surprised if you have fewer attendees for your next agenda:
When you incorporate something so significant to your target audience into your events, (in this case, their mobile devices), your event becomes more appealing. Events executed via mobile event apps immediately become more significant and compatible with today’s branding scene. Not only that, your event then becomes more accessible to a wider population of potential new audiences. The more end-users your event can reach, the more likely your event will gain higher traffic as well.
5. Boosts branding
Brands that use technology and mobile devices to reach out to their target audience are about 50% more likely to convince prospects to support their events. Think about it- accessibility plays a crucial role in helping customers determine which brands and services to trust and favor. When technology is used impeccably in an event, it shows that the brand is able to keep up with drastically changing industry trends and customer demands.
6. Prompt better audience interaction and networking
Events are like a two-way communication. Attendees are given the opportunity to share their knowledge and experiences, and in return gain something new from interacting with their fellow audiences. By adding a creative twist to attendee interaction and networking, either through the implementation of theme-related games, Q&As and surveys, attendees are encouraged to express their ideas more and mingle with other attendees.
7. Social Media Integration
Social media is currently one of the channels most frequently used by end-users to find the information that they need. Event apps are not just compatible with mobile devices. Event apps can likewise be integrated in your brand’s social media channels, thereby increasing your visibility across different social media feeds and search engines.
That said, it’s easy to attract attention to your brand using social media. Think about it- an attendee takes a photo at your event, then posts it on social media. The photo gets liked multiple times, then repeatedly appears on several feeds. Friends and mutual connections who’ve viewed the picture become so curious that they either comment on the photo or do a quick research about your brand and your event. Next thing you know, your brand might just be the next thing trending worldwide.
8. Real-time data gathering and analytics
Event apps will not be complete if it cannot function as a data gathering tool. Aside from boosting branding efforts and making event plans more attainable, event apps are designed to understand event marketing efforts and objectives from the audience’s point-of-view. Data gathering features can be in the form of post-event surveys, a feedback module that entices attendees to leave comments and suggestions about the event, or Live Analytics that allow real-time access of user-generated data.
9. Provides excellent reference
The attendee-generated data collected by event apps can provide an in-depth reference for brands to see how successfully an event’s core objectives were met. The data gathering feature of event apps can help provide clear answers on some of the most important questions asked by event managers, such as:
The information collected from attendees can likewise provide a reference for organizing future events.
10. Exude a good first (and last) impression
It is true that first impressions last. When you launch an event, what you want is to create an amazing first impression and then create consistency by ensuring that good first impression carries on even after the event has ended. Thanks to the many benefits that event apps can bring, a simple conference, product launch, training, workshop, or seminar transforms into a defining occasion that lets brands stand out among competitors and adhere to customer and industry demands. After all, it is not enough to just be a brand that’s just…there. That is why event apps help demonstrate more concisely what significant roles a product or service can bring to the audience, and that’s when target audiences begin to take positive notice of a brand.
Most event apps currently available in the market are able to cover a vast variety of events. This is very ideal and practical because it only means the event industry is becoming more and more flexible in meeting drastic trends and demands. One good example of how event app platforms are very useful is its application in Medical Events. Medical treatments, technology and equipment are consistently being upgraded in the hopes of providing a no-fuss solution to the world’s toughest health concerns. In order to let people know about these advancements in medicine, sometimes conferences need to be held.
Event apps contribute to ensuring the transfer of such knowledge is accurate, organized, and thorough. Polls and Q&As allow speakers to backtrack on which aspects of the presentation require further explanation. Quizzes and leaderboards, on the other hand, drive higher attendee engagement and ensure they don’t lose focus during the discussions.
There are lot more industry and event type use cases exhibiting the amazing innovations that event apps can bring. Several trusted event app providers, such as Micepad and Eventbrite can attest to the number of industries and events transformed by event platforms.
Events are held not to fulfill a singular purpose alone. It is created to gauge an audience, attract fellow affiliates, maintain significant connections among brand owners and target customers, foster brand new partnerships, and boost a product or service’s branding. At the same time, events teach, enlighten, and motivate people depending on what its core theme and goal is.
The bigger the roles that the event industry is taking on in today’s market and society, the more significant it is for event app platforms to be included in your upcoming event plans.
Don’t miss out on the long-term advantages you can gain from employing the assistance of an efficient event app platform! Contact us today and Sign Up for a free demo! Witness and experience the event app magic for yourself!
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