The year 2020 is almost upon us, and event planners are looking to make a maximum impact then too. As the new decade turns, though, we are also expecting to have no less than 6.1 billion users of mobile units from all around the world.
That is just a few billions shy of the global population, so we can almost say that just about the whole world is on mobile.
Now that you know your audience is on mobile, why would you not try to reach them with, say, applications?