Event management is no small market.
This is not a statement of sentiment but fact – one that goes on to show that the software side of this market alone will be worth a stunning $10.57 billion by the year 2023. However, the way to getting there is not paved in inaction.
Observing the event technology that have been juiced to the max in 2019 and how much they contributed to the success of their various events, here are some of the trends to look forward to as we cross into a new decade.
1. Data Management
In almost every aspect of human life, big data has proven to be one of the most important pieces of technology. From helping to identify unique trends to ensuring everyone has a great experience, the place of big data will continue well beyond the year 2020.
All thanks to the introduction of Artificial Intelligence (AI) which improvs the speed and accuracy with which this data is sorted, and we have a goldmine on our hands.
On the flipside, data privacy and protection are also on the rise. In compliance with standards like the GDPR, content and event creators need to thread carefully lest they breach the trust and data privacy of their attendees in the process of collection and monitoring.
2. AR and VR
There was a time when Virtual reality(VR) alone made all the difference. When Augmented Reality (AR) came into the mix, though, events became so much more. Now that we are having both come together in a relatively new concept known as Mixed Reality, the possibilities for the future are almost endless.
Why will this event tech make it, anyways?
People now want more involvement in the proceedings of events than before. The only way they can get that is by immersion – but that cannot be physically achieved for a large audience.
The alternative is to create a virtual space for each and every one in the audience to get their own dose of inclusion.
3. Event Automation
So much to do, but so little time to do it in.
For event management specialists, the above sentence feels like every day of their professional life. It is almost like all clients got a brief on how to hire event planners with only the smallest possible amount of time made available to them.
This puts planners on the edge, constantly feeling like they are running against the clock. While there might truly not be enough time, putting some tasks on automation is a great way to claw back some of that time.
It is, likewise, a great way to set the routine tasks on autopilot whole focusing on the more sensitive actions to make the project an overall success.
Say, your event comes with a website that promises to reply questions from the attendees in real time. Unless you are willing to invest in a lot of chat reps for the day, and would not mind forgetting to reply to some attendees as fast as possible, chatbots are the way to go.
Taking data from your past events and sampling a target audience can help you anticipate questions to focus on. The chatbots can, thus, be trained to handle these questions and requests as professionally as possible.
In the case when they can’t, the chatbots refer the case to a human customer care representative.
This has helped reserve only the most important requests for human personnel, helping you cut back on costs and improving the speed of the whole process at the same time.
5. Long Term Engagement
I know many event organizers are aware of the power of audience engagement – but they don’t know the extent of it.
Audience engagement is not something you do as a one-off. It is an energy on its own: one you need to cultivate before the event starts, keep while the event is running and maintain when the event is over.
It is not just enough that you introduce QnA sessions or allow the audience take polls. Following from the points above, they want a more immersive experience – so give them that.
This comes in the form of photo booths, exhibition stands, games centers (don’t even get us started on gamification), and much more.
After the event, don’t forget to put up sharable moments. If you developed an app or website for the event, ask for audience feedback. That way, you know what the audience enjoyed, and what they would rather have changed.
All these contribute to not only a great experience for them, but a better planning mindset for you too.
6. Social Media
Facebook is big and still growing, housing more than 1.5 billion users on a daily basis. Coming in at a close second is YouTube which averages 2 billion monthly users – as at the time of this speaking. Rounding off the big platform list is all of Instagram, WhatsApp, Twitter and Snapchat, to mention but a few.
Even if you had just 1% of your target audience on these platforms – of which there should be more – that is a massive number.
Social media is here to stay too. The earlier event organizers devise strategies to hone social media for their event success, the better for everyone involved.
7. Facial Recognition
More smartphones got facial recognition tech in the year 2019. If they can, it means this tech is now more around us than we know – and it should be taken advantage of by event planners too.
Facial recognition holds a lot of promise. A very unique one is admission – eliminating the need for other forms of admission into events which are prone to varying mistakes and delays.
Furthermore, this piece of technology is important for better security.
A security team can be on ground to cross-reference all facial data captured against a security database so they can be sure no attendee poses a threat to the others.
Finally, facial data tracking can help gauge the level of audience engagement, general mood and aura, so to speak. In real time, such data can be very beneficial to changing the dynamic of things to suit the audience.
Photo Credit: Unsplash and Google