Micepad 2016 Milestones

Cai Ling

Cai Ling

As a Digital Marketer at Micepad, Cai Ling is always eager to share new content and updates with you.

Micepad Summary 2016

Cai Ling

Cai Ling

As a Digital Marketer at Micepad, Cai Ling is always eager to share new content and updates with you.

For event organisers to get larger budgets for future events, you have to prove your event ROI first. Like anyone else, the management needs to see returns before they are willing to invest more. So how do you ensure that you will get the maximum return?

 

If you have been attending events in the past year or so, you would have realised many events include an event app now. They are becoming a standard, something that people feel uncomfortable without.

 

Here are some ways our clients use event apps to boost their performance.

 

Reducing Cost and Increasing Productivity

Save trees and save cost. Papers are so passé. Admit it, you don’t like holding on to pieces of papers especially when you are going to be walking around the whole day. Then why would you print event agenda or brochures for your attendees? The last thing you want them to do is to dump those papers once they turn away from you.

 

Worse still, what if you notice a minor mistake only after you have printed it? Edit that mistake and send it for printing again? Such a waste of time. You should be spending your time more effectively doing other things that are more productive.

 

However, with an event app, you can definitely edit those mistakes even minutes before your event starts. Attendees can also have access to all your event information anytime they need it. More importantly, you get to reduce your printing costs significantly.

 

event app

 

Increasing Sponsor Opportunities

Event apps present many opportunities to clinch new sponsorship deals. You can create a sponsor page in the event app that lists all your sponsors’ information, logos and HTML links. You can even allow them to place images in the moving banner to increase their exposure.

 

Giving Attendees a Voice

What about your attendees? One of the main reasons why organisers use event apps is to drive audience engagement. As we have always seen in Q&A, only a handful will ask questions and the rest will continue staring at the speaker.

 

Audience voice

 

Instead, posting questions and comments can be alternatives to speaking into the microphone. This will definitely boost the engagement and moderators will also have a better sense of the issues to address.

 

That’s it for now, hope you have found it incredible to utilise an event app for your next event. Stay tuned for more benefits coming up soon!

Cai Ling

Cai Ling

As a Digital Marketer at Micepad, Cai Ling is always eager to share new content and updates with you.

Whether you are presenting to a small group or big group of audience, there are many things you can do to achieve your communication goals. The simplest way to understand your audience is to ask them a simple question – How are you feeling right now? While it helps to warm up the atmosphere, you can also modify your presentation to fit in accordingly.

 

But how exactly do you get a response from most of the people, if not, everyone? Given that almost everyone owns a smart device in this digital age, how should we leverage on these smart devices or mobile apps to achieve the desired outcomes?

 

If you have not heard about an event app, it’s still not too late for you to check it out!

 

Live Poll for Quick Understanding

How many times have you posed a question to your audience, only to get many pairs of eyes staring back at you? Don’t blame them, many of us sit silently because we are afraid to speak out loud in front of others. So how can we bridge this gap?

 

Check out this live polling feature. It allows you to create live polls instantaneously so your audience can participate and respond without having to speak up. You can even project the real-time responses on your projector screen. Now that everyone understands everybody else’s sentiments, it definitely gives you an opportunity to co-create the next few minutes of content together with your audience.

 

live polling

 

Q&A

Everyone has their own viewpoint. Another way to understand your audience is finding a common ground by taking perspective. We all know it’s easier said than done, especially when it comes to a typical Q&A session. As an organiser, a speaker or a panellist, you want to figuratively step into the minds of your audience to understand the world from their perspective. But how much can you understand if you don’t have enough time to hear from everyone or if they don’t voice out?

 

Like I said earlier, it’s easier to express our opinions if we don’t have to voice out verbally. What’s better than having a continuous stream of questions and comments flowing in while the panellists are addressing the current issue? You will still see those questions and comments, regardless whether you have time to answer them. You will still be able to understand your audience’s perspective and provide them with a solution even after your presentation. This is definitely another way to foster audience engagement.

 

audience Q&A

 

That said, you don’t have to be a good speaker but if your audience feels there is good communication, their voices are heard, then they will listen and enjoy your presentation. The bottom line is simple – Understand your audience and they will understand you.

Cai Ling

Cai Ling

As a Digital Marketer at Micepad, Cai Ling is always eager to share new content and updates with you.

Why is networking important? It opens up opportunities, so learning how to network effectively is one of the essential skills you need especially if you want to advance in your professional life. You need these networking skills to be acquainted with the right person to help you get to places that you might not otherwise reach. If you are lucky, you might even land yourself in a dream job.

 

Network on a Personal Level

 

Connecting on a personal level

 

To cultivate a real and deep networking relationships, you need to let people know what you are doing. To be more credible, they need to know that you are good at it. But all these require investment, it takes time for people to trust you. Humans are naturally attracted to like-minded others, so we need to spend time bonding with them over mutual interests other than business. And this leads us to the next point.

 

Diversify Your Network

No point investing all your time on a single person. There’s only so much a person can do. Most of the time, you need people in your network to refer you. And having a diverse network expands these referrals. The more people you know, the more they can help you get the job done.

 

Micepad App to Your Rescue

Easier said than done. You can’t possibly know people have similar interests if you don’t spend more time connecting with them on a personal level but Micepad app can. In a large-scale networking event, you have the best opportunity to diverse your network but you only want to do it selectively.

 

Micepad has a business matching that is essentially a networking feature. It ensures that you network with prospects most relevant to your interests. Now you can spend more time diversifying your network that is more relevant to you.

 

Rekindle that Network

 

Rekindle your relationship

 

Don’t hesitate to get in touch with your network if you’ve lost that. But you know how we often reject our “friends” who call us out of the blue because they want to “review and advise” on our financial portfolio. So the best way is, don’t even lose touch in the first place. If they have helped you, help them back. If they have not, then all the more you should extend your helping hands to them. It takes two hands to clap, so you should always be maintaining your network.

Cai Ling

Cai Ling

As a Digital Marketer at Micepad, Cai Ling is always eager to share new content and updates with you.

Singapore Productivity Conference and Exhibition 2016 (SPCE 2016) was organised by the Singapore Business Federation (SBF). Established on 1 April 2002, SBF is the apex business chamber that represents the interests of Singapore business community in the areas of trade, investment and industrial relations both locally and overseas.

 

Singapore Productivity Conference and Exhibition 2016

Source

 

SPCE 2016 was held on 1 – 2 November and it aimed to help the industry builds capabilities for holistic productivity. There were discussions about the challenges companies faced in increasing productivity as well as strategies for transforming companies into profitable enterprises through innovation, collaboration, technology and people development. Minister for Manpower, Mr Lim Swee Say and Senior Minister of State for the Ministry of Trade and Industry & the Ministry of Culture, Community and Youth, Ms Sim Ann were also present for the event.

 

We are proud to be the Conference App Sponsor for the SPCE 2016. App users were able to access event information, speakers’ profile, programme outline, exhibition floor plan as well as exhibitors’ information in the Micepad app.

 

If you were there during the conference, you would have noticed another main highlight of the Micepad app during the panel discussion where panellists were using the app to enhance their interaction with the audience. There were incoming questions relating to other issues posted in the app while the panellists were still on a specific topic. Those questions were also displayed on the projector screen for everyone present to review.

 

Singapore Productivity Conference and Exhibition 2016

 

In the past, you would have to wait for the panellists to finish addressing a certain issue before you can raise another one. Sometimes you might even miss a chance to voice out if the discussion got carried away or someone else stood up and spoke into the microphone earlier than you.

 

However, in this digital age, Q&A sessions no longer require you to speak into the microphone. As you have seen how Micepad does it, you will never miss a chance to voice out. You can post your questions at any time and be assured that someone will definitely notice it. That’s how you do it with Micepad.

 

As the organisers concluded SPCE 2016, we are still thankful for this sponsorship opportunity and hope that all the organisers and attendees have benefited from all the sessions and exhibitions. If you have any burning questions relating to Micepad app, do feel free to contact us!

Cai Ling

Cai Ling

As a Digital Marketer at Micepad, Cai Ling is always eager to share new content and updates with you.

Today, we are more likely to see people staring at their smart devices rather than engaging in verbal communication. The developments in digital technology are shaping the future generation, future society and increasingly, the event planning industry.

 

In fact, event planners are ranked among the top 10 most stressful jobs in 2016, having to work under tremendous pressure to meet the clients’ needs in stressful situations. The burden of having to handle logistics in a paper-based system is another headache for the event planners. But thanks to technology, they will have an easier time managing their event now. Progressively, these event planners will also see a direct relation between the use of technology and engagement.

 

Event Apps

 

Event App

 

Gone are the days when you had to print papers to break down your schedule for your delegates. With a high percentage of smartphone users, event app will play an increasingly important role in how the planners engage the delegates. They have also become a popular choice among the event planners. But selecting the right app can be challenging and what should be your consideration?

 

How easy will it be to create an event app? How much must I invest? Can I display my brand prominently in the app? Can the app be downloaded across all the different operating system, i.e. iOS, android and web browser? These considerations should be the minimum when you are selecting the right app for your event.

 

Social Media

 

social media

 

Everyone should be familiar with social media and this needs no introduction. If you have already noticed, there are more people using the live streaming feature on Facebook. This is the perfect opportunity to engage your participants, including those you are not physically with you. Let them have direct access to the attendees’ experience and be engaged together.

 

Use social media to create excitement with snippets of videos or teasers. They are more likely to be drawn to it.

 

iBeacon

 

iBeacon

 

If you don’t know, iBeacon is becoming widely used in events. They are capable of tracking your delegates’ location so you can set up a personalised welcome message when they arrive or launch push notifications if you need to notify a certain group of people at a specific location. This will increase your engagement with them as well!

 

While it’s time for us to move together with the event tech trends, it is still important to choose the best technology for your event.

Cai Ling

Cai Ling

As a Digital Marketer at Micepad, Cai Ling is always eager to share new content and updates with you.

You probably would have thought about having sponsorship to raise your brand awareness and create positive public relations. True enough, it can bring positive return on investment to your company but if the events are not carefully selected, your sponsorship would seem like an act of charity.

 

So to ensure an effective sponsorship, here are some Do’s and Don’ts that you should take note.

 

sponsorship

 

Sponsorship Do’s

 

Ensure Great Fit

Imagine a food chain sponsoring a technology conference. The last thing you want is to sponsor an event that has no value aligned to yours. You probably have little to gain as your target audience is mismatched. If attendees can relate to your brand, then there is a higher possibility of them associating your brand with certain attributes. For instance, if you talk about technology, most people will associate it with Apple.

 

Understand How the Event Runs

Talk about association and the attendees will extend their disappointment to your brand if the event is poorly managed. So make sure that the event has a proven track record in order to maximise your sponsorship returns.

 

Decide If Your Brand is Value Adding

It can be a product, a service or an experience but how can your brand add meaning to the event? Leave a greater impact on your audience. So if you are a technology firm sponsoring a conference, get an opportunity to gather the attendees’ insights by engaging them in live polling, quizzes or contest. While you can get to demonstrate your features, the event’s organisers will also be happy that you are reducing their workload. Make sure you are integrated into the event.

 

 

Sponsorship Don’ts

 

Forget to Create Lasting Relationships

You want to create a lasting relationship so that the event’s organiser or attendees can refer you to your prospective clients but you don’t want to give them a sales pitch at every corner they turn into. They will be irritated. That said, you should continue communicating with them after the event to maintain the relationship in order to negotiate better terms such as high brand visibility or exclusivity for your next sponsorship.

 

Skip the Event

This is the best time to reach out to your target audience. Sponsorship isn’t just about pasting your logo all over the places. Instead, you should get out of your office and attend the event. Talk to the event’s organisers and attendees to see how you can help them achieve their objectives. Take this chance to increase your brand awareness.

 

Focus on Quantity over Quality

Brand impressions are important but don’t overdo it because people get frustrated. Reaching out to one right audience is essentially more effective than reaching out to hundreds of wrong audiences. So focus on getting the right audience to notice your brand.

 

What are some others Do’s and Don’ts of sponsorship you think we should take note? Feel free to share them with us!

Cai Ling

Cai Ling

As a Digital Marketer at Micepad, Cai Ling is always eager to share new content and updates with you.

Audience and participants. Same same but different. While audience connotes a passive receiver, participant on the other hand is usually proactive in giving and engaging in deeper conversations.

 

As a host, as a speaker or as a presenter, you must have spent days racking your brain for ideas to turn your audience into participants. Your best takeaway should be to encourage these participants to co-create the content with you while you speak. Easier said than done, how exactly?

 

Mingle and Amp Up the Fun

Recently I went for a conference alone and sure, it felt intimidating but I remember one thing the speaker did to make everyone feel at ease. He made us walk across the room to mingle with everyone else. It definitely helped to break the ice because towards the end, I noticed more people talking to one another.

 

Throughout the talk, the speaker also provided a lot of opportunities for interaction. Well, maybe a gimmick but he encouraged the audience to take out our phones to connect with him on LinkedIn. Again, I see many people discussing about his profile in that few minutes. He even went on Facebook live together with all of us! That’s how exactly he warmed up the crowd.

 

networking

 

Sharing is Caring

Like I said earlier, perhaps your best takeaway should be to co-create content with your participants. So use a platform that allows them to participate. Use surveys and polls, or give them a topic and get them to share their stories. It engages them and makes them feel empowered to be part of the sharing.

 

polling

 

Giving Recognition to Your Participants

You and I, we like to be recognised so acknowledge your participants’ questions. If possible, integrate their stories into your sharing session and make them feel more connected. They will be more willing to engage in your session.

 

A very good example of how the same speaker gave recognition to the participants who answered his questions – prizes. Nothing fanciful but it got everyone excited to answer his questions. He gave recognition and rewards so it encourages people to share more.

 

When people start sharing, the engagement level increases. And there, you have captivated their heart and successfully transformed your audience from passive receivers into active participants!

 

Have more ideas to engage your audience? Share them with us!

Cai Ling

Cai Ling

As a Digital Marketer at Micepad, Cai Ling is always eager to share new content and updates with you.

What is email marketing? Simply put, it’s the process of marketing your products or services and directing your target audience’s attention via email. While it allows your organisation to reach out to new potential customers, it also helps to engage with your current ones. Email is one of the cheapest methods and it does generate sales. So how can you optimise email marketing to achieve your organisation’s goals?

Email to help, not to sell

Frustrated. Annoyed. Ignored. These were probably some of the feelings that surfaced when you sent out an email but received no response. Most people send emails simply with an aim to convert their recipients into customers but people are smart, they can tell. Your ultimate goal of sending out an email is to get them to open and read. So your subject line has to focus on them or how you can help them. Use the pronoun “you” to develop an affiliation with your recipients and if possible, include their name to deepen the connection – “Hi Alan, have you heard of Micepad?” It increases the chance of having your email opened.

No right time but the best time

Well, there are a lot of different articles out there but we have consolidated some of those optimal timings to send out an email. People get bombarded by lots of emails every day and most of them get overlooked. You definitely don’t want to be one of these senders. The most read email timing is somewhere in the afternoon between 12PM to 4PM when people are having their afternoon break. Tuesdays typically have the highest average email opens. We are not saying you must send your email specifically at these timings but there should be a balance to it as well.

best-time-for-email

Source: HubSpot

Focus on your content

Keep it short and sweet or as people would say, KISS. Once you have managed to get your recipients to open your email, the last thing you want them to do is to hit on the back button. So you have to craft your content well – how can your product or service help them achieve their goals? Sometimes, a simple infographic does wonders. Just take Uber as an example. They send infographics of their deals and promotions, and clear explanation of how these deals work. Brief and straight to the point – just perfect for recipients who skim through emails.

uberdiscountsingapore2016

Source: A Cup of Tea

Once people have opened and read your email, then you are safe to say that more people are aware of you now. Or at least, heard of you. Should they respond to your email, then the next thing you can do is provide more details of how you can help them.

Email marketing might sound easy but balancing the bottom line of your message between helpful and hard cash is challenging. Hope these little tips will help you in the long run.

Cai Ling

Cai Ling

As a Digital Marketer at Micepad, Cai Ling is always eager to share new content and updates with you.